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Read Time: 5 Minutes
, Recently I've Been Seeing a LOT of Experts
Who Are GREAT At What They Do...
Great at building audiences...
Great at disseminating relevant content for their list/YouTube/blog...
But are having a really hard time monetizing properly.
So I want to offer some relevant value here:
3 Steps to Help You Supercharge Your
Audience Monetization Strategy Today:
1) Offer the "Next Step" to Solve Their Most Pressing Problem with a Targeted Lead Magnet
This is the first logical step to getting people off your socials/traffic/following, and onto your list.
You want to provide it as an easy "add-on" to what you're teaching them in your content.
Example:
Let's say you have a YouTube video, about how to lose weight - by eating organically and eliminating excess sugar or fat.
You might want to create your own grocery list and recipes as a download.
Then call them to action, to go grab it at the end (or middle) of your videos.
Even better... you can take your top 3 performing posts or videos, and offer a "content-specific" upgrade, that pertains specifically to that.
You could then provide that same content with a fresh new angle.
So at the end of your "5 Organic Diet Weight Loss Tips" video, you might specifically re-frame the lead magnet that follows up on the five tips - or ingredients you cook with - and make a different digital cover for it.
Then they visit that matching landing page to opt-in, and it boosts conversions.
2) Start Sending a Welcome Series That Warms Them Up to Your Brand
Treat them like a stranger, and warm them up as a friend.
You do this, because they may come to you from various sources.
You tell your story, provide your offers, and share the results customers have gotten from your product suite.
Make friends early on.
3) Then Begin Segmenting Your List By Interest, Age, Or Demographic
This way, they feel uniquely targeted (in a good way) and only come across the offers you have, which they actually expressed interest in.
No point in selling stay-at-home moms on becoming jacked in 90 days.
You can easily do this in any email platform, and tag them with interest-specific tags, after they click a link or watch a free training video.
Then, you want to logically build out follow-up sequences that stem from that interest, and lead to your specific offers.
Customizing your marketing like this sounds complicated, but really just builds off what Frank Kern calls "intent-based branding".
I.e. instead of sending everyone the same thing, you customize:
- The lead magnet to your content,
- The followups to their interest, and
- The offers to their problems
Doing this will explode your reach, authority, and sales simultaneously.
If it seems overwhelming, start by tailoring the content upgrades (content-specific opt-ins) to your audience, and start collecting more relevant leads to market to.
Everything else stems from the top down.
Once you've collected a list of loyal audience members who enjoy hearing from you, who are learning from your free content...
The sky is the limit with the path(s) you'd like to monetize them with.
Avoid These Mistakes:
Don't be the expert who's great at growing a following or delivering results, but terrible at collecting checks.
Build a strong relationship with your audience, so you can drink from the well after you've stocked it full.
Tying It All Together:
Your skill set needs to include all the necessary steps for:
- generating & capturing demand,
- moving people down the value ladder, and
- demonstrating the results you've gotten them
Your One-Minute Takeaway:
Start by providing the very next step solution for any content you create.
Get a small investment after you've delivered free value (email opt-in, hand-raise, low-ticket offer)...
And then graduate them through your value ladder in a logical, sequential way - that solves their most pressing issues one by one.
This accomplishes our 3 previous aims at once:
1) You Start Solving Their Most Pressing Issue With A Free/Low-Ticket Offer
2) You Send Indoctrination Sequences That Warm Them Up to Your Ideas, Offer & Brand Message, and
3) You Segment Your List By Interest, Age, Or Demographic
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