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First & Fifteenth - August 1st, 2023:
"Only As Strong As Your Weakest Link"

Read Time: 4 Minutes

Take stock for a moment...

And answer: in which of these areas are you the laziest?

When it comes to building your business, are you lagging behind on:

- Lead Generation,
- Product Sales,
- Team Building,
- Operations, or
- Funnel Marketing

And the real question is: WHY?

In your daily operations, what triggers too much pain, confusion, or headache for you to look at directly?

Because your weakest link is going to be the exact arena where you should allocate more effort.

Your business could be crushing lead gen. and making products fly off the shelves...

But then if your fulfillment process is messier than a giant tangled rubber band ball with 50 colors... what's the point?

You're gonna sell a lot of products to a bunch of customers, then completely drop the ball on getting those products into their hands, and making sure they use it.

See how long that boosts your sales revenue for!

My Point Here Is This:

Your business is only as strong as its weakest link.

And you should combat laziness by taking a hard, unconventionally direct stare at the core problem (which most of your competition will avoid altogether).

... thereby leaving you a giant opportunity - and a huge gap to fill - which (when complete) will reap rewards like you couldn't imagine.

Picture the same scenario, but with a dialed fulfillment process and strong SOPs for your employees to deliver on.

The product would not only sell a ton...

It would enrich the lives of your customers, due to a PROCESS for its delivery.

Maybe an email comes in 5 minutes after purchase, revealing how to get the most out of your product.

Let's Say It a Consulting Course,

Focused on Outbound.

The 5-minute-after-purchase email shows them the most relevant 3 things to get their first consulting client in the next month.

The top-priority videos are in Module 1, 2, and 3 - and you share a proven process to apply those videos in your email.

That email also might have:

- a downloadable cheat sheet / action checklist to get their first client in 30 days,

- a follow-up link for a short VSL, sharing more value and adding a "tag" to a customer's email, since they expressed more interest in personal help

- that video could have a CTA that up-sells private coaching to a select audience,

And if they don't buy, that tag is sent a sequence of follow-ups to get them on a 1-on-1 call with a closer of yours.

A setter could then followup to confirm the call and lock it in.

This is how you truly combat any painful laziness, and dial in the customer journey.

Look at your weakest link, find new ways of strengthening it with a different solution, and don't be afraid to look at those problems head on.

Stay persistent.

  
Avoid These Mistakes:

It can be too easy to focus only on your strongest points, and optimize those for further sales and success.

And while that's important, you should be shoring up your weakest links, so they don't sink your boat entirely. 

Don't let your successful areas blind you to what needs improvement.

Stay diligent on tweaking up weaker links, so your business is even more robust - playing offense and defense together.

Tying It All Together:

Be bold enough to stare at your business's inadequacies.

Be brave enough to dive in and get to work on fixing them.

And as you tweak and iterate, keep learning one level above your skill set in that arena, so you can continually improve.

Your One-Minute Takeaway:

Don't ignore your weakest links, because you're blinded by the well-oiled areas.

Ready to Take the Next Step?
Here's How We Can Help Supercharge Your Results:

If you're running an expert business (where you package and sell your expertise in membership sites, paid communities, or online courses)...

Motive In Motion specializes in helping you scale - holistically and profitably.

We help you plug holes, systemize your funnels, and reach new heights.

If you've got a validated offer, sold to a hungry niche audience who loves you, and currently bring in $10k+ per month?

We should talk.

Even if you're earlier on your journey, but have an engaged email list, expertise in your niche (experience, credibility, social proof), and want to crush your first product offering...

We've got solutions for that too. Our clients share things with us afterwards, like:

"Motive In Motion is my go-to team for all my Direct Response needs. They understands my market niche perfectly, and communicate with my audience on a personal level.

Their marketing campaigns have single-handedly brought me multiple six-figure sales from product launches, and made my email autoresponder a money-making machine! Try 'em out, you won't regret it."

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"We'd tried a few email launches in the past, and our results with those strategies were mediocre - sometimes crickets! After implementingMotive In Motion's campaigns, we saw a soft-launch of around $35,670 in profit in just one week of launching.

At first, we were hesitant of a large brand investment, uncertain the ROI would be there. But there was a huge difference between what we invested and returns we saw. We learned so much and created evergreen assets that continue to pay dividends and compound every subsequent month and year we continue to run this offer."

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Click HERE to see a whole lot more client results, proof, and testimonials - and see if you qualify for a discovery chat about your business.

Looking forward to helping you succeed,

---

Evan Teague
Motive In Motion

Get My Strongest Revenue-Driving Content Below:

Motive In Motion
1309 Coffeen Avenue
STE 1200
Sheridan, WY 82801
United States

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