Have issue viewing this email? Click here

First & Fifteenth - July 15th, 2023:
"If It Ain't Broke... Fix It!"

Read Time: 3 Minutes

You've heard the old saying...

"If it ain't broke, don't fix it"?

Well, in our world of successful marketing - it's wrong.

Why?

Because the antithesis of marketing success is letting any modicum of complacency creep in.

There is always more to do.

And building in redundancy is one of the most important tasks you can do in your marketing and sales process.

Few reasons why that is...

#1 - Your Processes Are Probably Less Bulletproof Than You Think

You should do everything in your power to strengthen them - and ensure each step of your funnels are as frictionless as can be.

You want prospects to glide seamlessly from step to step.

And never get hung up.

If they get hung up on a step, it either means they're:

- confused what to do next,
- don't care enough to take the next step, or
- aren't properly understood (needs, pains, dream outcome),

Keep iterating and innovating until you know them better than they know themselves.

That will remove the friction!

 

#2 - Natural Entropy Applies to Everything You Build Inside Your Business

Things like:

- your marketing - funnels, copy, messaging,
- your salesprocess - lead qualification., scoring, closing,
- your delivery - ops, processes, SOPs,

... and much more.

Your priority here is to maintain & improve.

Maintain, so everything runs consistently as it should over time - just as well as it did the day you initiated it.

And improve, so you optimize the complete system and experience, ensuring it runs better and smoother over time.

Balance between both.

#3 - If You Won't, Your Competitors Will

Because do you really want to find out the hard way, that your competitors have been building what you *should have been* in private for 6 months?

And now they have the jump on you? Didn't think so.

Instead, stay vigilant.

This doesn't mean looking over your shoulder, or ahead trying to model and catch up to them.

Quite the contrary.

It means being so engrossed in improving your own marketing systems, positioning, customer attraction, fulfillment and more, so you can win BIG.

Leave them in the dust.

And never let yourself slide into complacency.

  
Avoid These Mistakes:

It can be all too easy to get complacent.

Because hey, revenue is coming in, your margin is good enough, and you have the lifestyle freedom you want, right?

Wrong.

Marketing success (success in any endeavor) is seized at the edges. Not in the comfortable middle.

Besides, complacency is such a selfish view.

You're taken care of, so that's enough of a prerequisite to get cozy?

How about the people you serve, your customers?

Don't they deserve to reap the rewards of your insights? The results of your packaged expertise?

I thought so.

 

Tying It All Together:

If it ain't broke, fix it.

Find the weaknesses. Plug the gaps.

And uncover the straightest path from point A to B for your ideal customers.

Keep in mind:

#1 - Your Processes Are Probably Less Bulletproof Than You Think

#2 - Natural Entropy Applies to Everything You Build Inside Your Business

#3 - If You Won't, Your Competitors Will

Your One-Minute Takeaway:

If it ain't broke, find the leaks and fix it anyways.

Ready to Take the Next Step?
Here's How We Can Help Supercharge Your Results:

If you're running an expert business (where you package and sell your expertise in membership sites, paid communities, or online courses)...

Motive In Motion specializes in helping you scale - holistically and profitably.

We help you plug holes, systemize your funnels, and reach new heights.

If you've got a validated offer, sold to a hungry niche audience who loves you, and currently bring in $10k+ per month?

We should talk.

Even if you're earlier on your journey, but have an engaged email list, expertise in your niche (experience, credibility, social proof), and want to crush your first product offering...

We've got solutions for that too. Our clients share things with us afterwards, like:

"Motive In Motion is my go-to team for all my Direct Response needs. They understands my market niche perfectly, and communicate with my audience on a personal level.

Their marketing campaigns have single-handedly brought me multiple six-figure sales from product launches, and made my email autoresponder a money-making machine! Try 'em out, you won't regret it."

-

"We'd tried a few email launches in the past, and our results with those strategies were mediocre - sometimes crickets! After implementingMotive In Motion's campaigns, we saw a soft-launch of around $35,670 in profit in just one week of launching.

At first, we were hesitant of a large brand investment, uncertain the ROI would be there. But there was a huge difference between what we invested and returns we saw. We learned so much and created evergreen assets that continue to pay dividends and compound every subsequent month and year we continue to run this offer."

-

Click HERE to see a whole lot more client results, proof, and testimonials - and see if you qualify for a discovery chat about your business.

Looking forward to helping you succeed,

---

Evan Teague
Motive In Motion

Get My Strongest Revenue-Driving Content Below:

Motive In Motion
1309 Coffeen Avenue
STE 1200
Sheridan, WY 82801
United States

Hate money?

Unsubscribe from First & Fifteenth here.